Avery Dennison Ships Its One Billionth RFID Inlay

Published: April 07, 2011

PASADENA, CA | Avery Dennison, claimed the world's largest producer of radiofrequency identification (RFID) inlays, announced on April 6th it had shiped its one billionth ultrahigh-frequency (UHF) RFID inlay -- said to be an an industry first -- which company officials reported was a sign of the broadening deployment of the technology to overcome real-world challenges. The company's UHF and high-frequency (HF) inlays are used in supply chain applications and the healthcare, aviation, retail and other industries.

"For more than 75 years, Avery Dennison has leveraged its deep expertise in materials science and process capabilities to develop innovations in item identification, including the evolution of 'analog' adhesive labels into 'digital' RFID labels," said Dean Scarborough, Avery Dennison chairman, president, and CEO. "Since our first RFID shipment in 2004, we have been certain that this technology can fundamentally improve both business operations and the consumer experience."

The company reports its RFID inlays are attached to or embedded in labels and tags produced by multiple label converting partners and distributed in more than 60 countries worldwide. The marketplace for UHF RFID tags has evolved, says company sources, in recent years from US Department of Defense compliance mandates and pallet-based supply chain applications to versatile and quantifiable business process solutions. Over the past year, Avery Dennison claiims RFID inlays have become more widely used by major apparel brands and retailers in "item-level marking" systems.