Agfa and PIA-GATF Team Up for Print IT! Campaign

Published: March 07, 2003, By PRESS RELEASE

RIDGEFIELD PARK, NJ, USA—Agfa and Printing Industries of America and the Graphic Arts Technical Foundation (PIA-GATF) want to make sure the world knows all about the power of print. In order to spread the word, Agfa has joined PIA-GATF in its industry-wide campaign "Print IT!" As the founding supplier partner of the Print IT! Campaign, Agfa’s mission is to help promote print’s strength in clearly and distinctively communicating thoughts and ideas better than other media options available. As a leading prepress equipment and service provider, Agfa recognizes the importance of an image awareness campaign for the industry.

"Today, communicators have a variety of options available to them, but when it comes right down to it, it is hard to beat a well-printed document in getting the message properly conveyed," says PIA president, Ray Roper.

Print IT! is designed to raise the awareness of print as an integral part of the information technology segment of our society and emphasizes the value of print in everyday life, in such areas as education, trade, government, and currency. The goal is to position print as the medium of choice when print buyers and brand marketers are considering the myriad of media options available.

The campaign encourages the nation’s 46,000 printers to use various Print IT! tools to promote print as the preferred medium. The Print IT! theme is designed to appeal to all printing segments such as commercial, book, flexographic, and more. To help printers communicate the Print IT! message, PIA-GATF has developed promotional items that include advertisements that printers can use to market their businesses. Special signage, decals, and other items such as T-shirts and hats are available with the Print IT! logo. Proceeds from the sale of Print IT! related products go toward the promotion of the campaign. For more information, visit Print IT! Learn more about Agfa's offerings at agfa.com.