Man Roland Personalizes Print with Demo of One-to-One Print Production

Published: February 14, 2002, By PRESS RELEASE

WESTMONT, IL, USA—In a practical demonstration of one-to-one print production, Man Roland, Inc., has published a personalized and versioned edition of its World of Print Media yearbook. According to the company, the publication is a compendium of facts and figures on print consumption worldwide and includes individualized messages for each reader type.

Released as a special edition of the company's quarterly magazine expressis verbis, the 48-page book was produced using 41-in. sheetfed offset technology and a digital printing system. The co. says the bulk of the publication's signatures were printed on a 10-color Roland 700 press and a five-color Roland 700 with coating module. The mfr. adds the personalization and versioning of the publication was handled by DICOpage, the company's sheetfed digital press model.

In total, 18,000 copies of the publication were produced in four languages. Personalized sections were created in 11 different languages, which the company says was a global exercise in versioning and one-to-one printing. According to Man Roland, more than 3,900 German readers received personalized issues, while 3,700 US and 700 Canadian readers enjoyed the experience of having a magazine printed for them exclusively.

"This special edition of expresses verbis demonstrates just how personal and how targeted you can be with print," says Man Roland CEO Yves Rogivue, "while [simultaneously reaching a mass audience in a cost-effective manner]. What's more, the magazine's content is a must-read for any printer who wants to know where our industry is heading—from the perspective of print consumption and user preferences."

To learn more about Man Roland and its products, visit manroland.com.