Latran: New Identity for PGI

Published: November 25, 2002, By PRESS RELEASE

BEDFORD, MA, USA—Latran Technololgies LLC was introduced recently as the new name for Polaroid Graphics Imaging (PGI), a manufacturer of halftone proofing systems. According to the company, the name change underscores Latran's status as an independent company and erases the last link to the Polaroid name.

Says Anthony Crupi, Latran Technologies chairman and CEO: "The adoption of 'Latran Technologies' as our new name gives us a fresh image platform that enables us to reaffirm our vision as a strong, independent and innovative business enterprise focused entirely on quality digital imaging technologies. Now as Latran, we are continuing to implement our aggressive corporate strategy centered on meeting the needs of the graphic arts industry with our growing line of superior, high-productivity proofing systems. Industry segments that we serve include: commercial printing, packaging [package printing], trade shops, card manufacturing, and security printing."

According to Latran Technologies, the new corporate name is derived from the words "laser ablation transfer," the patented technology employed in the company's digital halftone proofing systems to transfer pigmented printing inks by directly imaging or transferring to actual printing stocks.

Check out Latran's logo and learn more about the newly named company at latran.com.