Mail-Well Unveils Rub-n-Reveal Direct-Mail Envelope Technology

Published: June 18, 2002, By PRESS RELEASE

ENGLEWOOD, CO, USA—Mail-Well, Inc., reports it recently introduced the advertising industry's first invisible interactive direct mail technology. According to the envelope manufacturer, the "Rub-n-Reveal" technology "magically reveals hidden messages, images, or graphics on an envelope when activated by the recipient.

Mail-Well says the new technology is being marketed to the $47 billion direct-mail industry with the specific goal of boosting customer response rates. "Incorporated Rub-n-Reveal onto direct-mail envelopes will open new doors for more advertisers, including many of our existing customers, who typically mail tens of millions of direct-mail pieces annually," says Bob Hart, Mail-Well CEO. "For large direct mailers an incremental increase in response rates equates to huge revenue gains."

More information about Mail-Well and its new Rub-n-Reveal technology is available from the company at mail-well.com.