Senior marketer and brand enthusiast This email address is being protected from spambots. You need JavaScript enabled to view it. leverages years of experience in....more

The Source of Your Mojo, Step Two

What do people think and feel about your brand every time they encounter it? Now let’s look into the second step.

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The Source of Your Mojo

How do you demonstrate and reinforce the strengths of your brand each time your customers and prospects encounter it?

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Marketing Mojo

Marketing Mojo is not something static – it requires openness to new ideas, the ability to put yourself in someone else’s shoes and to take risks when you believe there’s a reason to deviate from the same tired message.

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