Digital Magazine

Green Bay Packaging Announces New Sales Group

GREEN BAY, WI | Green Bay Packaging (GBP) reports the launch of In-Store Innovation, a new sales group designed to focus on the retail environment. This group will provide merchandising solutions that attract the attention of shoppers through use of creative and innovative designs.

Company says the In-Store Innovation Sales Division provides merchandising solutions that attract the attention of shoppers using creative designs that stimulate impulse purchases that will make a brand stand out from the competition. The focus is on creating inventive and economical solutions for custom corrugated and high graphic displays, semi-permanent displays, as well as graphic and structural designs.

“We are excited about our company’s expansion into the retail segment and the opportunities ahead,” says Bryan Hollenbach, executive VP of Green Bay Packaging. “The new In-Store Innovation Sales Group is an extension of [our] streamlined organization that will enable us to pursue growth through further leveraging the retail environment. Our organizational structure is built on recent acquisitions, as well as existing packaging divisions, and will continue to emphasize a local, ‘speed-to-the-market’ focus and an active collaboration across all geographies. We will provide customers with the best of our local market presence and our company-wide capabilities.”

“Our knowledge and experience of retail merchandising provides us a great opportunity to offer cost-effective, high-graphic solutions for every point of purchase need,” says Rick Luftman, Green Bay Packaging VP of national sales and marketing. “The [new] group is focused on helping our customers enhance their brands and improve sales at the retail level through unique capabilities, creative talent, and turnkey products and services.”

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