SOMA and MacDermid Move Forward on Work to Launch The Flexo Xperience Center

SOMA, producer of flexographic printing presses, plate mounters and slitter rewinders, announces that plans to open The Flexo Xperience Center (The FXC) at MacDermid global headquarters in Atlanta, GA, U.S. continue to move forward on schedule for the first quarter of 2022.

The FXC will bring the industry’s best innovation providers together in one place and will be the industry's first experience center where visitors can access the entire flexo value chain, including artwork, prepress, platemaking, print, print finishing, and print evaluation. The partnership reportedly includes the installation of SOMA equipment, including the Optima2 printing press at MacDermid's global headquarters in Atlanta, GA.

The mission of The Flexo Xperience Center is to move flexo forward. This global center will combine both hands-on and virtual visits for a “one-stop-shop” for the package printing industry's entire workflow to experience the latest flexographic printing innovations.

The FXC will reportedly foster and host industry training, collaboration, research, experimentation, and learning, all designed to ensure package printing excellence. The center will be open to pre-media suppliers, tradeshops, printers, converters, consumer product good companies, industry associations, educational institutions, manufacturers, and other players in the package printing industry.

While still in the planning stages, the FXC hopes to schedule at least four major events per year to showcase the center’s new technologies.

SOMA and MacDermid are both focused on customer support and innovation to advance flexo in the packaging printing industry. This partnership expands both companies’ histories of collaboration with flexo focused partners to drive product development and application solutions.

Both SOMA and MacDermid have reportedly committed to providing employees dedicated to the center, to keep the Optima2 press and additional consumables and equipment operating in the center. Many other industry-leading partners—to be announced in the future—will contribute additional, supporting equipment, software, and consumables to The FXC.

Additional details regarding The Flexo Xperience Center, partners, and the opening timeline will be released throughout 2021.

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