ICE USA Keynote to Address Worldwide Business

Published: January 08, 2015

BURLINGTON, MA | ICE USA 2015 is coming to the Orange County Convention Center, Orlando, FL, February 10–12, and a key part of the event will be the  conference program. Leading off the program on February 11 will be the keynote address “Expanding Your Business Opportunities in Latin America: Realities & Challenges,” presented by international business authority German Laverde.

“Although my presentation will focus on the Latin American marketplace, I will also address specific strategies and offer valuable insights that can be beneficial to converters doing business in North America and around the world,” says Laverde. “I will provide information and examples of how cultural challenges, market trends, common misconceptions and language barriers can affect business opportunities.” 

Following his morning Keynote Presentation, Laverde will provide complimentary one-on-one consultation sessions in the Ask the Experts Pavilion on the show floor from 10:20 a.m. to 1:00 p.m. ICE USA attendees can book an appointment in advance on the ICE USA website.

With more than 30 years of business experience in the Latin American marketplace, Laverde has held senior management positions in his native country of Colombia as well as in the US. He has been active in a number of associations and has published and delivered papers worldwide.

“We are very fortunate that German is available to speak at ICE USA,” says Bob Chiricosta, director, North American Exhibitions. “He is very much in demand as he provides such valuable insights into doing business in Latin America and around the world.”

ICE USA is organized by Mack Brooks.

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