Digital Magazine

Avery Dennison Shows Sustainable Solutions

OEGSTGEEST, THE NETHERLANDS | Avery Dennison reports it is offering brand owners and converters an increasingly wide choice of sustainable options, from new recycled paper facestock to marble-based “paper” and compostable adhesive.

“Avery Dennison is making excellent progress toward our ambitious 2025 sustainability goals we announced at Labelexpo Europe in 2015,” says Renae Kezar, sr. director, global leader of sustainability. At the recent Labelexpo 2017, we provided a detailed update on our performance against these goals, releasing our Sustainability Report 2015-2017, while also showcasing our range of sustainable products and solutions.”

The company is rolling out its Forest Stewardship Council-certified Recycled Paper Facestock range. Also, its latest solution is a 100% recycled paper facestock manufactured without chlorine bleaching, while said to offer similar whiteness, bright appearance, and opacity as its non-recycled counterparts. Carefully selected post-consumer waste (PCW) streams are used to ensure good material properties for high quality, pressure-sensitive labeling with outstanding environmental credentials. The resulting FSC-certified facestock reportedly delivers exceptional print quality and conversion speed. The 100% recycled PCW material contains up to 30% recycled liner and is said to help brand owners and converters to close the loop at no additional cost.

Company also showcased the ClearIntent portfolio, aimed at supporting converters and brand owners in their quest to meet sustainable packaging goals.

“Avery Dennison has been creating more and more materials designed to empower sustainable choices, and it makes perfect sense to assemble all of them under one umbrella,” says Georg Mueller-Hof, VP marketing. “Label converters can now offer materials with confidence to their customers, knowing that anything within the ClearIntent range provides the sustainability credentials they seek. The available materials cover a wide range of applications, and give converters more ways to say ‘yes’ to sustainability.”

Examples included in the ClearIntent range is the ClearCut adhesive technology combined with an FSC-certified liner that is said to offer improved sustainability with no compromise on performance or productivity.

The materials in this portfolio have to meet at least one of three main sustainability standards to qualify for the new portfolio,” says Luuk Zonneveld, Avery Dennison’s product manager for sustainability:

  • Responsible sourcing—where it has been verified by third party companies that a significant amount of the product’s content comes from sustainably sourced materials.
  • Reduction of material—a product must offer comparable or superior performance to a conventional alternative, while using less material.
  • Recycling—requiring a label material to be recyclable itself, to be made of recycled content, or to enable or improve the recyclability of the container or packaging the label is on.

Also at Labelexpo, Avery Dennison highlighted its compostable label construction, in combination with biodegradable ink, which company says allows all of this packaging to be composted—using nature’s way of recycling.

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