Digital Magazine

Multi-Color and Talkin’ Things to Partner

CINCINNATI, OH | Multi-Color Corporation (MCC) announces a strategic partnership with Talkin’ Things, a smart packaging system said to enable brands to communicate with consumers, protect against counterfeiting, track products throughout the supply chain, and much more.

The two companies say with this agreement, they have established a strategic partnership to raise awareness among brand owners about the rapidly growing trend of connecting products to the Internet of Things (IoT) through packaging. A long-term agreement has been signed to provide joint smart packaging solutions, i.e., NFC/RFID, Augmented Reality, IoT sensors, and anti-theft protection based on EAS technology.

According to Talkin’ Things and MCC, the new world based on smart packaging offers digitally extended labels protected against counterfeiting and refilling, real-time promotions management, direct communication with end-customers, personalized mobile promotions, and rewarding real customers directly through the product which increases loyalty to the brand.

Marcin Pilarz, CEO at Talkin’ Things, says, “We are very excited that after extensive joint R&D and a lot of market validation based on common projects in both the USA and Europe, we have entered into this agreement with MCC. We believe that our cooperation will bring great value for our clients.”

Adds Mark Strauss, MCC new business development director, “Thanks to our collaboration with Talkin’ Things, we are now ready to meet our customers’ needs for digitalization of their products.”

The companies offer a dedicated implementation technology to all kinds of labeling solutions, including pressure-sensitive, shrink sleeves, and roll fed labels. Connected products reportedly are beneficial for a number of markets including Wine & Spirits, Healthcare, Food & Beverage, Home & Personal Care, Automotive, and Consumer Durables.

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