ICE USA 2017 Reports Strong Sales

Published: March 31, 2016

BURLINGTON, MA | The 4th edition of ICE USA, the International Converting Exhibition, is scheduled for April 25–27, 2017, at the Orange County Convention Center in Orlando, FL. The event will feature machinery and products for the conversion of paper, film, nonwovens, and other web-based materials. 

According to organizer Mack Brooks, exhibitors are looking to build on their success at the 2015 event with more than half of past exhibitors already reserving their space. In addition, new companies are also now planning their presence at ICE USA 2017, says Mack Brooks, seeing it as the event to showcase their newest products and technologies to a focused audience. Attendee survey results are said to confirm the number one reason visitors come to ICE USA is to see new equipment and more than 90% found what they were looking for at the 2015 show.

Tribco is one of the companies exhibiting at the 2017 edition for the first time. Says marketing director Nick Bade, “Our brake pads are very unusual so we need to reach potential converting, corrugating and printing customers directly to explain their benefits—and ICE USA offers the targeted audience we need. We sell to numerous markets through many shows worldwide and expect ICE USA to be among our best for ROI.”

Alan Jones, managing director of new exhibitor Universal Converting Equipment, says, “[We] decided to invest in ICE USA for the first time in 2017, having recently established a service and support center in the USA. Knowing ICE is the leading converting equipment event in the states, we will have a range of machines in operation at our booth including the X6 slitter, so visitors can see our full capabilities.”

Among the special feature at ICE USA 2017 will be a wide-ranging educational program developed by the Assn. of International Metallizers, Coaters and Laminators (AIMCAL).

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