Digital Magazine

Three Trade Shows Formalize Alliance

CHICAGO, IL | Messe Düsseldorf reports a strategic alliance among interpack, Ipack-Ima, and UCIMA. Under the terms of the agreements, interpack and Ipack-Ima will reciprocally support their packaging trade fairs held in Düsseldorf, Germany, and Milan, Italy, while UCIMA will provide support for the international events of Messe Düsseldorf organized as part of the interpack alliance.

The aim of the partnership is to offer a reference network for companies in the packaging sector and related processing industries. The partners now have signed respective agreements defining the details of their partnership, which was first announced at interpack 2017.

The cooperation with Ipack-Ima includes communication efforts such as websites, mailings, brochures, press meetings, or information booths for the mutual support of interpack in Düsseldorf and Ipack-Ima in Milan. “Ipack-Ima is one of the most important trade shows in Europe with a leadership position in a number of sectors such as pasta or milling,” says Bernd Jablonowski, Global Portfolio Director Processing and Packaging at Messe Düsseldorf.

Ipack-Ima chairman Riccardo Cavanna says, “Ipack-Ima’s partnership with interpack and the interpack alliance, which has operating bases in the main world markets, will increase the visibility of our show while giving exhibitors and visitors new opportunities to meet and create added value. Companies now need continuous innovation, and for this reason, Ipack-Ima exhibitors will showcase new technologies at their booths.”

The focus of the cooperation with UCIMA, the Italian packaging machinery manufacturers’ association, is on its exclusive support of the international packaging and processing trade fairs of the interpack alliance in China, India, Iran, and Russia. Says UCIMA’s chairman Enrico Aureli, “Through this important agreement, our companies will benefit from a network of exhibitions where they can promote their technologies in key markets for Italian technologies. At the same time, our presence will help to strengthen the interpack alliance, making its exhibitions increasingly attractive to global professionals.”

Adds Jablonowski “The German and Italian packaging machinery manufacturers are the worldwide leaders. Through the cooperation, we combine that power for the benefit of our customers.”

UCIMA will be responsible for visitor promotion and also organize the Official Italian Group Participations at the interpack alliance trade fairs in China (swop), India (pacprocess India, food pex India, indiapack), Iran (pacprocess Tehran), and Russia (upakovka) while Honegger Gaspare Srl., the long-term foreign representative of Messe Düsseldorf for Italy, will be in charge of organizing the participations of individual Italian exhibitors.

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