Digital Magazine

Labelexpo Europe Sets Records

BROOKFIELD, WI | Organizer Tarsus Group reports that Labelexpo Europe 2017 was the largest edition of the show, with record-breaking exhibitor and visitor figures and show floor occupying nine exhibition halls—12% bigger than 2015. Held at the Brussels Expo in Brussels, Belgium, September 25–28, Labelexpo Europe hosted 679 exhibitors, including 198 new exhibiting companies. The show reported 37,724 visitors, an increase of 5.6% over the 2015 event. 

While labels remained central to the overall Labelexpo experience, the show floor reflected its continued diversification into flexible package printing with a wider appeal for brand owners and wide web converters, says Tarsus. With 25% more working machinery demonstrated at the show, 2017’s event was used for a large number of significant product launches with new machines unveiled by many of the leading press manufacturers. In addition, inkjet technology reportedly made a breakthrough at this year’s show.

Running alongside the Linerless Trail and educational master classes from the Label Academy, the Automation Arena feature made its debut as it highlighted the latest automated label and package printing technology. As Industry 4.0 becomes a reality for label printers, the Automation Arena was put on to show the complete automated workflow in action, from job creation and prepress through to finishing and customer invoicing.

Growth in the digital printing technology sector remained evident, with many high-profile launches, and there were also many new conventional flexo press developments on display with enhanced features for automation, package printing and increased efficiency for short runs.

Lisa Milburn, Labelexpo’s managing director, says, “The Labelexpo team worked incredibly hard to deliver outstanding content for a what was a very bold show and thanks to the commitment and support of our exhibitors and industry partners, we’ve created a very successful business environment for the industry. This edition has broken all previous records, and its success is testament to the fact that the label and package printing industry continues to see Labelexpo as the place to be. We are still extremely ambitious for the show’s future and we look forward to returning to Brussels with an even bigger and better event in September 2019.”

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