FPA Issues Report on Consumer Perceptions of FlexPack

Published: June 05, 2013

LINTHICUM, MD | The Flexible Packaging Association offers members Consumer Insights & Perceptions of Flexible Packaging Report, which was prepared for FPA by PTIS. The study discusses consumers’ perceptions of flexible packaging and how flexible packaging impacts consumers’ purchasing decisions.

Included is qualitative data on what consumers consider positive packaging attributes (convenience, environmental friendliness, portability, visibility of content, freshness, and esthetics) across several product categories (dry food, household cleaning products, single-serve beverages, and liquid foods). Provided with the report are details regarding the research methodology, full research analysis and findings, and opportunities to advance the use of flexible packaging across researched product categories.

Research findings show the following:

• Flexible packaging has wide extendibility into diverse product categories for both first purchase and refill options.

• Recognized advantages of flexible packaging by consumers include less material waste, resealability, product freshness, easy pour, visibility of product, and shelf impact.

• Consumers want packaging that aligns with the product, brand, occasion of use, and their expectations.

The FPA says this report is a benefit of membership and is available within the Member’s Only section of its website.

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