Rohrer Wins Award for OTC Package
- Published: January 27, 2015
CHICAGO, IL | Rohrer Corporation, with Chattem/Sanofi US, earned the WorldStar 2015 Packaging Award for their Nasacort 24HR Nasal Allergy Spray package.
The package was recognized in the Pharmaceutical & Medical category and was one of 14 packages awarded. The package is described as an innovative design that is unique to the Over-the Counter/Pharmaceutical industry. Typical packaging options in the OTC/Pharmaceutical industry include rigid thermoformed plastic sealed to cards or paperboard cartons. The Nasacort package breaks this trend with a design that includes a fold-over blister card aimed to maximize billboard space while simultaneously minimizing material usage. The fold-over blister card design highlights the Nasacort spray bottle, which is contained within the distinctive thermoformed “N.”
“This inventive new package design for Sanofi’s launch of Nasacort into retail is another example of how Rohrer can work closely with a customer through design ideation sessions to a successful mass market launch,” says Rob van Gilse, VP of sales and marketing of Rohrer. “It highlights [our] ability to meet the market demands of retail packaging while distinguishing our customers’ product on shelf.”
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