Neenah Packaging Adds to Label Line
- Published: September 28, 2015, By Debbie Donberg
ALPHARETTA, GA | Neenah Packaging announces the expansion of its ESTATE Label and BELLA Label with new colors and textures. The addition of the new items advances company’s portfolio of premium labels designed to meet market demands for what is says are the rapidly growing packaging needs of the beer, wine, and spirits industries.
“We’ve seen a strong demand in the market for a brighter white label,” says Ellen Bliske, senior brand manager, Neenah Packaging. “So we’ve added a 95 bright, option. We’ve watched labels with solid black printing increase in popularity, so we’re offering an additional solution with a new black vellum label. Texture is in demand within the craft beverage market, so we’re introducing a new Burlap finish. Every addition is a direct answer to what the market is seeking.”
New colors include Titanium White, a brilliant 95, available in ESTATE LABEL 60T Vellum, Laid and new Martele; and Black, the deep rich black company says brand owners love, available in ESTATE LABEL 60T Vellum.
New finishes include Martele, a classic European texture, available in ESTATE LABEL 60T White and new Titanium White; and Burlap: a home-grown rustic texture said to be perfect for craft beverages, available in BELLA Label 55T White and Natural.
The new items can be found in company’s new label swatchbook, which showcases the full portfolio of textures and colors, as well as digital pressure-sensitive label offering.
