Wine Labels Use Fusion of Printing Techniques
- Published: January 04, 2016
MASON, OH | In 2014 Accolade’s Californian wine brand Echo Falls launched three new fruit-based blends in an effort to recruit new consumers and target its core 18 to 34-year-old female audience. Incorporating sweeter flavors, such as raspberry and cassis, summer berries, and peach and mango, the brand aims to introduce a new audience to the wine market.
Echo Falls Fruit Fusion is an energetic brand and the label radiates this through its prominent design. The technical team at Constantia Flexibles Labels Div. employed variety of techniques in order to achieve the necessary aesthetic and functional requirements.
Technical Manager Matt Rowley says, “This project was designed to utilize a high quality pearlized, pressure-sensitive paper and a combination print process to attain the subtlety required. The front label is hot foiled and the image itself made up of four-color litho.
"The image is the largest visual area of the design and all three front label variants had to achieve the same level of vibrancy to ensure consistency across the range on shelf. The second label part (the medal) was made using holographic paper substrate to give a strong visual reference.”
The success following the launch last year has led to further exciting blends in the Fruit Fusion range.
Constantia Flexibles Labels Div. has partnered with Accolade Wines since 2013 and has labelled more than 20 of their key brands.
