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AVT Integrates Visualead Code Technology

HOD HASHARON, ISRAEL | Advanced Vision Technology (AVT) reports that Visualead, Herzliya, Israel, a software company specializing in QR code-driven IoT (Internet of Things) enablement, has integrated its patented variable visual and secure code technology in AVT applications. AVT is a leading provider of print process control, quality assurance, and press control solutions for the packaging, labels, and commercial print industries. 

AVT Helios with Visualead technology

AVT says its integrated solutions are designed to enhance print quality via automatic online and offline inspection and sophisticated color measurement and control, synchronized with other vision-centric press controls. To make its offerings more functionally comprehensive, AVT has chosen to embed Visualead technology in its print scanning and inspection solutions, enabling them to reliably detect and read Visualead’s variable visual codes and its secure codes.

Reportedly, Visualead has literally “reimagined” QR codes by combining it with visual and security layers for a range of applications, and the company's variable Visual QR Code—also known as [v]code—is able to transform any desired image into highly appealing and effective QR codes.

“Implementing Visualead’s state-of-the-art technology in our portfolio will enable AVT solutions to detect and reliably read standard QR codes, as well as Visualead’s patented [v]code and [v]code+, its proprietary dotless codes,” says AVT Label marketing manager Aviram Vardi. “We’re looking forward to becoming part of Visualead’s unparalleled secure product authentication solution….”

“We expect this integration to not only help address our customers’ current needs but also enable us to develop and introduce new QR-enabled solutions in our target markets at an accelerated pace,” says Nevo Alva, Visualead co-founder and CEO. “No less importantly, AVT’s inspection capabilities will become a cornerstone of Visualead’s secure product authentication solution and will enable inspection of codes and holograms for accuracy and quality assurance purposes.”

Alva adds, “This collaboration will ultimately help us further solidify our portfolio as a truly end-to-end, premium yet cost-effective suite—one capable of handling anything from batch QR code production, through management and authenticity verification, and all the way to analytics.”

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