Innovia Focusing on BOPP Business

Published: July 26, 2016

ATLANTA, GA | Innovia reports that following the sale of its cellulose films business, it is refocusing its strategy upon building and strengthening its specialty biaxially oriented polypropylene (BOPP) films business. 

The company says it is concentrating its efforts on primary global core markets—high-performance advanced polymer solutions for labels, packaging, tobacco, and security films. Internally, it is restructuring to ensure that the BOPP focus is fully aligned throughout the business, people, service, and systems.

Joe Piccione, managing director, Innovia Films, says, “Separating a business that has grown over 80 plus years is a challenge in itself. Achieving that in such a short time frame is commendable to all those involved in that process. We are exceptionally pleased with the outcome of this process for our cellulose film employees and customers.”

He adds, “We have always been a specialty films business which represents over 80 percent of our sales. In addition to our…bubble extrusion process, one of our core strengths is surface engineering. We are experts in tailoring films to our customers’ requirements, whether that is barrier, thickness, printability, shrink tightening, squeezability, or fast sealing films for optimized performance. Moving forward, we are well invested and will therefore be looking closely at how we can build upon our manufacturing capabilities and in maximizing our R&D and technical expertise. This will be done to continuously deliver new and exciting product solutions to our customers. Having divested of our cellulose film business provides us clear focus on strategically growing our BOPP business.”

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