Clondalkin Produces Stand-Up Pouch for Product Launch
- Published: March 30, 2017
GROOTEGAST, NETHERLANDS | Flexible packaging specialist Clondalkin Flexible Packaging (CFP) Grootegast in the Netherlands has produced the standup pouches for a new range of bean and vegetable-based ready meals developed by Dutch company Boon Food Concepts.
The new microwaveable Boon range is the first ready meal of its type in the Netherlands to be found in the chiller aisle of the supermarket and packaged in a standup pouch. It comes in three varieties—curry, chili, and white bean tomato—and has a shelf life of six weeks.
Inspired by his travels around India and Brazil, where beans form the basis of many dishes, Michael Luesink, founder of Boon Food Concepts, has developed his ready meal products sourcing beans from local farmers. Ready to eat in only 10 minutes, the Boon range offers a convenient, healthy, and tasty meal option using locally sourced beans, fresh vegetables, and herbs, and free from any additives or preservatives.
Michael Luesink explained, "There is a growing demand for healthy, fresh convenience food in the Netherlands, and we've had an excellent response to the new Boon range. Its success is down to a combination of the product and packaging. CFP Grootegast's standup pouches offered the ideal solution, and they have been very supportive throughout the production process."
Martina Fidder, sales manager at CFP Grootegast, commented, "It is always exciting to be involved in a new product launch, particularly when it is a new concept. There is much less choice when it comes to ready meals in the Netherlands compared, for example, to the UK, so it was great to be involved in the project."
Standup pouches offer a lightweight, convenient, durable, and environmentally friendly alternative to traditional packaging, such as glass jars and aluminium cans. The option of all round print, together with high quality, multicolor print options means better branding and shelf appeal. They provide better food preservation properties and extended shelf-life supporting the drive to reduce food waste.
