Icma Collections Suited for Luxury Packaging
- Published: July 24, 2017
MANDELLO DEL LARIO, LECCO, ITALY | Icma offers three collections of packaging papers inspired by interior design and by the materials that have become part of the history of architecture. The collections recreate visual and tactile qualities, adapting them to luxury packaging and corporate publishing. The collections include Woods, Coppers, and Opaques, the full ranges of which will be presented at the LuxePack trade fair, October 2–4, 2017, in Monaco.
The Woods collection consists of 18 papers featuring the typical grain and knots of wood, while the embossing (created using company’s exclusive technology) also gives a sense of depth and thickness. The papers are available in 13 colors, in hues ranging from amber to ebony black and to a particular grey, with two finishes. Company says this collection responds to the luxury sector’s demands for naturalness and was immediately received with enthusiasm by brands wishing to convey a specific message regarding their attention to the environment but also simple refinement, coordinating their packaging with all their communication tools.
The Coppers collection refers to copper which, as a material with special physical characteristics suitable for building, reveals its shimmering beauty when used on company’s papers in a variety of nuances, textures, and finishes (glossy, matte, satin, sandblasted, and oxidized to a verdigris patina). Available in seven colors, from the characteristic pale copper in the satin or glossy versions, to the darker shades of red-brown with a “worn” patina, in a perfect optical illusion that recalls the compositional plasticity of copper.
With the Opaques collection, the company says it has substantially expanded its category of matte papers, capable of absorbing light, softening it, and quashing any reflection. It shows textures and decorative patterns with natural and real colors in a range of both cold and warm shades. The Opaques collection consists of ten textures in 13 colors and 4 finishes which, as for all the papers in the Prêt-à-Porter catalog, are also available in stock in packs of 125 sheets.
“We decided to invest our creative and productive resources in matte papers,” says Marco Nigrelli, Icma’s sales and marketing manager, “because they will increasingly be an essential cornerstone for art directors, especially in the luxury realm. The textural effects of the Opaques collection are surprising in their realistic reference to the roughness of raw materials such as cements, rustic plastering, the granularity of clays, and the farinaceous and crumbly appearance of gypsum, accompanied by stylized drawings of minute dimensions, or in contrast, by the macro matelassé motif created on soft touch papers, which restores the full-bodied sensation of three-dimensionality.”
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