Smart Planet Technologies Starts Paper Cup Recycling Program

Published: April 20, 2018

NEWPORT BEACH, CA | Smart Planet Technologies, a materials engineering company with environmental composite materials for the packaging industry, has launched the reCUP Recycling Initiative with support from Southern California-based recycling partners Allan Company, a materials recovery facility (MRF) and Replenysh, a closed-loop collection platform provider.

“Allan Company is pleased to partner with Smart Planet Technologies via the reCUP Recycling Initiative,” says Ryon Hart, retail accounts manager for Allan Company. “Founded in 1963, Allan Company is an industry leader who is constantly looking to identify new recyclable materials and to create new markets to process those materials. Smart Planet Technologies’ reCUP is an innovative fiber cup solution made with EarthCoating that Allan Company is proud to recycle.”

According to Smart Planet Technologies, it has been estimated that more than 15 billion paper coffee cups get diverted to US landfills each year. Traditional plastic-coated paper cups are typically too difficult for paper recyclers to process through their existing paper recycling equipment. However, reCUPs are made using EarthCoating, which reportedly make them easy to process using today’s paper recycling infrastructure, while using 51% less plastic. This affords businesses, retailers, schools, office buildings and venues throughout Los Angeles, Orange, and San Diego counties an opportunity to use reCUPs and have them collected and processed into recycled paper.

Replenysh owner Mark Armen says, “Since post-industrial and post-consumer reCUP materials are easy for paper recyclers to process, and therefore valuable to collect, we’re providing businesses with a way to take responsibility for their waste and close the loop on it. Our platform allows customers to keep track of their landfill diversion impact and potentially participate in revenue sharing for the materials that we collect and sell to the recycling center.”

Smart Planet Technologies received the 2017 Green Arrow Award from the California Product Stewardship Council for the development of reCUPs in support of CA landfill waste diversion goals.

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