Heeter Direct Installs HP Indigo Digital Presses
- Published: August 28, 2012
PALO ALTO, CA | HP reports Heeter Direct, Canonsburg, PA, has installed HP Indigo 7500 and 5500 Digital Presses to offer new solutions to its customers, improve turnaround times, and increase efficiencies.
Heeter Direct will install an HP Indigo 10000 Digital Press in 2013 to further expand its range of applications and take advantage of new business opportunities. With a more than 60-year-old tradition thriving on general cut-sheet offset jobs, Heeter Direct’s future growth depends on its ability to deliver the highest quality in both traditional and digital print capabilities. With the new equipment, Heeter Direct will be open to new applications, including POP and package printing.
“HP is investing in the future of print and has dedicated resources to develop digital platforms like the Indigo 10000 and the high-speed inkjet technology. We want to be a part of that,” said Scott Heeter, president. “In today’s challenging market, it’s important to partner with an organization genuinely concerned about the success of its customers, which has been our experience with HP.”
“Heeter Direct is a prime example of a printing company that took a strategic look at its business and the opportunities open to it,” explained Jan Riecher, vice president and general manager, Graphics Solutions Business, Americas, HP. “In evaluating its growth potential, the company has thrived by changing its business model and investing in solutions for continued future success.”
