Color-Logic Offers Campaign to Drive Brands

Published: January 13, 2014

WEST CHESTER, OH | Color-Logic, supplier of software for decorative effects and metallic colors for printing processes, has announced a 2014 campaign called Driving Demand For Your Brand. 

Color-Logic director of sales and marketing Mark Geeves says, “…we have developed a campaign to assist our licensed printers, our technology partners, and the brand clients we both serve. The campaign focuses on how print can be used to differentiate brands in the marketplace and thereby increase sales."

According to the company, a majority of its licensed printers have neither the resources nor the time to develop their own marketing programs. In response to this need, company has created its Goodies Vault, containing more than 70 files with 200 images ready for use in printers' marketing programs. An entire series of sales tools is also available to help printers demonstrate the value of print to current and new clients.

Company says graphic designers tend to receive very little education about how print works—particularly with regard to metallic printing and decorative special effects. Plug-ins for Adobe software enable designers to add decorative effects to their creations in seconds, rather than the hours or days currently required. In addition, company provides licensed designers with nearly 20 educational videos showing how to create an unlimited number of decorative effects and use its 250 metallic colors.

As for brand managers, company says they are under constant pressure to reduce the time from concept to production. Also, brands today have more product versions (SKUs) than ever before. Differentiation from the competition has never been more important when developing marketing collateral, labels, or packaging. Company’s Process Metallic Color System from its licensed printers enables brand to produce the excitement they seek, using only five inks to produce 250 metallic colors and a variety of decorative effects without post-finishing.

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