NPES Releases Updated Print Study

Published: March 27, 2014

RESTON, VA | NPES The Assn. for Suppliers of Printing, Publishing and Converting Technologies, announces the release of its comprehensive study, "World-wide Market for Print: Identifying Global Opportunities for the Print Industry." A team of consultants from the Economist Intelligence Unit, the business information arm of The Economist Group and provider of country intelligence, conducted the research for NPES. PRIMIR, NPES's market research unit, along with a blue chip NPES member task force provided oversight and insights for the study.

The research evaluated key country demographics, investigated global and regional printing industry trends, and sized the global printing industry along with each of the 51 country markets for the study. Print market data for package printing, promotional/ commercial printing, publishing, transactional, display and point-of-purchase printing are provided. Data about the markets for printing equipment, consumables, and substrates are also quantified in the new NPES study.

According to the study, total world print revenue is projected to grow 8%, up from $584 in 2011, to $668 (US $billion) in 2017, with the global economic recovery fueling consumption, to varying degrees, across all print categories and regions. The US accounted for more than $132 billion of the 2011 market, followed by China, and Japan which came in at a distant third in print market revenue size. However, by 2017 at $154 billion, China is projected to be the largest print market compared to the US at $141.8 billion.

An important element of the study is the identification of the fastest-growing (developing) markets with the most potential for printing industry overall growth, and for sales of printing equipment, supplies, and substrates. Among others these include the Philippines, Hungary, Ukraine, and Indonesia in addition to the BRIC countries.

Package printing dominates much of the global print revenue growth. Growing to 43% of the market in 2017, from 35% in 2007, package printing will enjoy a compound annual growth rate (CAGR) of 4.2% between 2012 and 2017. All subcategories of packaging printing will grow at rates of 3-5%, with corrugated print packaging enjoying the highest share of the global packaging market.

The study incorporates a fresh macroeconomic assessment for each major region of the world and provides a profile for each of the 51 countries that make up more than 90% of the global print market.

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