CTI Inks Are Powered by the Sun

Published: August 28, 2014

COLORADO SPRINGS, CO | Chromatic Technologies Inc. has announced the introduction of Sunlight Inks (photochromic) for applications including paper, film, and pressure-sensitive labels. 

The inks are described as a breakthrough in chemistry, resulting in inks said to provide fast kinetics that turn on rapidly when sunlight hits it, repeatability that enables the ink to turn ‘on and off’ forever, a broad color spectrum offering, and durability in the sun.

“We are committed to helping brands win the summer, tailgating, and other popular outdoor usage occasions,” explained Patrick Edson, chief marketing officer for CTI. “Sunlight Inks create ‘theater-in-the hand’ for a brand’s audience: A consumer walks outside and, in seconds, the Sunlight Inks transform from clear to a colorful reminder to apply sun tan lotion, or several garnishes recommendations appear for cocktails, or a surfboard is revealed with a secret code for a mobile app. Our goal is to ensure every label in the world is interactive with a consumer and that it dramatizes a brand’s positioning.”

The inks can be applied to a label itself or the package container and are available for export around the world.

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