BOBST Road Show Stops in Colombia

Published: January 24, 2017

LAUSANNE, SWITZERLAND | BOBST reports that on the first stop of the 2016 Latin America Roadshow, Bogota, Colombia, in November 2016, the company presented the latest technologies for packaging and label production to an audience of 110 delegates from the Colombian packaging industry. 

Topics included Extended Color Gamut (ECG) and retortable packaging, in particular raised a great deal of interest and promoted a good interaction with the participating delegates during the conference and the networking breaks,” says Eric Pavone, business development director of BOBST Business Unit Web-fed. “The Colombian flexible packaging and label markets are by far the number one markets in size and growth in Latin America outside Brazil. The good level of press technology installed and entering Latin America in the last few years clearly position Colombia as a driving market for export despite the current high competition and market difficulties that presently characterize the Latin American market. Therefore, it is important for BOBST to increase our local presence in sales and service for the future in line with our strategy for the area.”

The presentations by BOBST and industry partners were complemented by an overview of the Colombian industry given by the president of ANDIGRAF, (http://www.andigraf.com.co) the Colombian Association of the Graphic Communication Industry, as well as by a talk given by the packaging engineer of Quala, who relayed the market needs and trends from the perspective of a brand owner.

The event also introduced Jorge Lagos Caballero of Novaflex, the new sales representative of BOBST web-fed equipment in Colombia.

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