CRON-ECRM Launches Flexo Unit

Published: March 06, 2018

NORTH ANDOVER, MA | CRON-ECRM reports the formation of a new business unit to serve the global flexo industry. Designated the CRON-ECRM Flexo Business Unit (FBU), the new unit will be led by Alex Lee general manager and global sales director, and Marshall Hogenson as VP Americas: Flexo Business Unit. Hogenson will specifically be responsible for driving the flexo business in North, Central, and South America by naming dealers, handling key accounts, and developing regional strategic partnerships.

“This is an extremely exciting opportunity,” says Hogenson. “CRON’s reputation as a high quality, affordable flexo CTP option is growing rapidly. The potential is massive, and CRON is well positioned to become a major player in the market.”

In addition to the Americas, the FBU will also focus on three additional regions: China, Asia, and EMEA (Europe, Middle East, and Africa). Each region will have its own vice president to drive growth in that market.

Hogenson, who joined CRON-ECRM in July 2017 as the director of sales: flexo, says, “The flexo market is unique, and CRON-ECRM has formed this new business unit to more directly address the challenges and opportunities in that space. This structure will allow us to serve this market more effectively on a global scale, and I am excited about what the future will hold for us.”

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