Terphane’s Velvet Touch Lamination Films Benefit the Look and Feel of Packaging

Published: December 21, 2020

Today’s consumers are overwhelmed by options on store shelves. Packaging plays a major role in drawing the consumer’s attention and effectively communicating the product and brand attributes, ultimately leading to purchase. With that in mind, Terphane, a leader in PET (polyester) films and an important global player, has developed a solution with its extensive line of matte films.

"The trend of textures on packaging is growing rapidly in the U.S., at rates above 15 percent, some experts estimate,” said Célia Freitas, market development manager, Terphane. “The look of matte finish films is associated with healthier and more sustainable products, especially when compared to brighter alternative materials. Consumers generally see packaging with a matte finish as a more natural and reliable option.”

In addition to consumers’ positive perception of health and sustainability, another advantage of matte films is the ease of reading the information on the packaging, including nutritional information, ingredients, recipes and more. The dull surface of these films could help consumers to quickly review the information that interests them.

Terphane's portfolio reportedly consists of films with a matte finish and a variety of textures, including velvet touch, all of which were approved by Anvisa, FDA and EU for contact with food, including in hot fill applications.

“Our customers reacted very positively to the launch of our first coextruded matte film for printing,” said Marcos Vieira, global R&D director, Terphane. “Now we work to meet the demand for products with higher added value, adding matte barrier (BMAT) and sealable (SMAT) films to the portfolio.”

“We currently offer solutions for different segments such as cosmetics, baby wipes, pet food, snacks, candies, frozen foods, dairy products, processed meat, coffee, among others,” added Célia Freitas.

For more information, visit https://www.terphane.com.