Monster Energy Drink Gets Military Decoration

Published: May 25, 2011

COLORADO SPRINGS, CO | Starting with the Memorial Day holiday,  Chromatic Technologies Inc. (CTI), the specialized ink company that provides temperature-changing colors on cans and labels of major beverage products, officially expands into a new market with the launch of commemorative cans of Monster Energy drinks earmarked for the US armed forces worldwide. The cans will be distributed from Memorial Day through July 4th and sold exclusively on military bases at home and abroad as a salute to the military men and women who have helped keep America a free democracy for 235 years.

A tribute inscription on the cans includes Monster Energy being “truly thankful for all the brave men and women of the US Armed Forces (who) provide and protect the freedoms we all enjoy in this great country. Mere words cannot express our appreciation for your dedication and sacrifice.” The commemorative 16-oz “Military Spec” cans will be available in the familiar green Monster Energy and the blue Lo-Carb Monster Energy products, and will be distributed by the Army and Air Force Exchange Service (AAFES) and other military logistic operations throughout the US in addition to bases in Europe, the Pacific, and the war zones in Afghanistan and Iraq. The cans will turn to the ‘chilled’ art version at 50 deg F (10 deg C).

CTI’s  innovative ‘thermochromic’ process is evidenced when cold or warm temperatures act upon select portions of packages coated with the CTI ink. At a pre-determined temperature, the ink changes color. CTI’s expansion into new markets such as security and anti-counterfeiting measures while another patented CTI capability, a photochromic process (wherein colors change due to exposure from light), is targeted for use in the textiles market.

 With the addition of Monster Energy, CTI’s growing customer list has expanded to include products from beverage companies such as Anheuser-Busch, Cerveza Atlas, Coca-Cola, MillerCoors, and Pacifico Beer.