Awash in Chocolate

Published: July 14, 2011

The Wonka Wondrously Whirled Waterfall Bar, converted by Printpack, Atlanta, GA, is printed in nine colors with cold seal on 48-ga PET and laminated in-line to holographic film. It uses lavenders and purples with gold accents to create a store shelf standout. The complex fonts, swirling type, spangly stars, and big-top circus stripes, which are difficult to print in register, earn the package a first place award from the Packaging & Label Gravure Assn. Global in the Flexible Packaging-Film/Film Lamination-Process category. Judges say the halftones are well-executed and the type and small details are clear and legible.

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