Digital Magazine

Primera Offers Label & Tag Printer

PLYMOUTH, MN | Primera Technology, a global designer and manufacturer of specialized digital printers, announces the RX500 Color RFID Label & Tag Printer. The full-color on-demand label and tag printer allows labels to be encoded, verified, and printed in a single pass. Finished labels are then cut with the internal guillotine-style cutter and dispensed one at a time. On-demand printing makes the printer suited for applications where just a single label at a time with unique information is required. Batches of many labels or tags at a time can also be encoded and printed.

The built-in UHF RFID reader/encoder module, supplied by Honeywell, is compliant with EPC Global Gen 2 Class 1 and ISO 18000 –b and –c specifications for the widest range of deployments in real-world applications.

Print resolution is said to be best-in-class at up to 4,800 dpi. Print speeds to 2.5 in./sec (63.5 mm) make label and tag production fast and convenient. A single full-color ink cartridge is utilized for ease of replacement in the field. Company says the printer is also lightweight at just 7 lbs (3.2 kg), making it easy to pack and transport.

“Printing full-color RFID labels and tags adds a new, value-added feature to the technology,” says Mark D. Strobel, Primera’s VP of sales and marketing. “With RX500, you can add color coding, graphics, and high-resolution photos to RFID labels and tags. With color, you’re essentially adding an extra layer of accuracy and safety in [many] applications.”

Supported substrates include matte and gloss inkjet papers, vinyl, polypropylene, and polyester. Reportedly a high degree of water, smudge, and smear-resistance is achieved through advanced, third-generation dye-based inks and the print surfaces of inkjet labels such as the company’s TuffCoat microporous labels. Most popular UHF inlays from major RFID companies can be encoded.

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