Digital Magazine

HP and Alien Technology Announce Partnership


Alien Technology Corp announces the launch of a radio frequency identification (RFID) solution with HP for retail, consumer packaged goods, automotive and aerospace, transportation, defense and pharmaceutical customers. The offering is designed to help manage inventory with greater efficiency and supply chain visibility.

Under terms of an agreement, the new Gen2 EPCglobal-compliant Alien ALR-9800 Enterprise Reader and Alien tag products will be implemented by HP Services worldwide. Alien and HP will also engage in joint marketing and sales activities.

“We believe customers will be able to recognize significant benefits from the synergy of Alien’s and HP’s respective RFID offerings,” says Susan Pearson, VP Alliances, Alien Technology Corp. “We look forward to working closely with HP to support RFID adoption and improve customers’ returns on their RFID investments.”

Alien Technology provides high-performance RFID readers, RFID tags, and professional services, which include RFID training and services to help support deployment of RFID. HP adds HP OpenView management software, HP Services and infrastructure technology – including industry-standard HP ProLiant servers, high-end HP Integrity Superdome servers, HP StorageWorks technology and printing devices.

A new reseller agreement between the two companies covers all Alien RFID readers and tags, including the new Gen2 EPCglobal-compliant Alien ALR-9800 Enterprise Reader and Alien’s battery-assisted passive (BAP) hardware for cold chain management and environmental monitoring. The agreement also includes the educational services of the Alien RFID Academy.

“HP and Alien Technology are offering customers comprehensive and cost-effective solutions that address a broad range of business applications,” says Frank Lanza, worldwide director, RFID Services, HP. “As an RFID solutions provider, HP is already familiar with the challenges, trials, compliance and full-scale RFID implementations in our own supply chain, and with Alien we have an expanded offering to bring to our customers.”

Visit Alien Technology at alientechnology.com

or HP at www.hp.com

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