Proctor & Gamble to Deliver Keynote at PLACE Conference

Published: September 14, 2006, By pffc-online.com

PRESS RELEASE

ATLANTA, GA—Kent Lynde of Procter & Gamble will present the keynote address during TAPPI’s annual PLACE Conference, September 17-21, 2006 in Cincinnati, OH. Lynde’s address, “Collaboration & Speed to Market—Swiffer Duster Case Study,” will examine why Swiffer Dusters is an excellent model of how "connect and develop" collaboration can deliver breakthrough products to more consumers in more regions of the world at a much faster speed-to-market. Attendees will learn how the synergistic effort between the Unicharm Corp., Procter & Gamble, and flexible packaging companies within P&G's supply chain led to the commercialization and success of Swiffer Dusters.

The PLACE conference will showcase the latest innovations in materials, equipment, and process control in the flexible packaging and converting industry. See tappiplace.org.