What Willl Make ICE USA Successful?

Published: December 07, 2009, By Yolanda Simonsis

Now that CMM is history, what will make the new Mack Brooks Exhibition (MBE) group’s ICE USA (April 6–8, 2011, in Orlando) successful? Will it be the conferences, the number of exhibitors, the type of exhibitors, working equipment? How can they attract attendees?

What makes attendees attend a show? Is it the quality of the conference program? Is it working equipment? Or maybe it’s the location? Should MBE narrow the focus of the show to concentrate on only the true converting segments of the industry? Heaven knows there are plenty of printing venues from which to choose!