Ecologic Inks Deal with Winery for Paper Bottle

Published: May 27, 2014

HEALDSBURG, CA | Truett-Hurst Inc. reports it completed a general supply agreement with Ecologic Brands Inc. to produce paper bottles for the PaperBoy brand. Ecologic Brands has been recognized for making America's first recycled paper bottles offering consumers a choice in packaging beyond plastic or glass.

PaperBoy's eco.vintage recyclable wine bottles, which are made from compressed recycled cardboard formed into the shape of a standard Bordeaux wine bottle, are 85% lighter than traditional glass bottles and filled with premium wines sourced from Sonoma County in California.. 

Building upon its growth strategy, Truett-Hurst's three-year supply agreement (with a potential two-year extension) with Ecologic demonstrates the progress the company has made in developing its downstream manufacturing supply channels over the past year. Ecologic's 60,000-sq-ft facility in Manteca, CA, will enable the company to meet the increased demand for PaperBoy wine while providing greater management and transportation efficiencies.

Phillip L. Hurst, co-founder and CEO of Truett-Hurst, commented, "We are enthusiastic about the early sales and consumer pull for our PaperBoy brand. We have also been impressed with Ecologic's manufacturing approach and this agreement illustrates our confidence in their product and commitment to producing packaging produced locally. We believe this is an important step in solidifying the future for PaperBoy wine and we're excited to get this deal done with Ecologic."

Ecologic Brands CEO and Founder Julie Corbett commented, "We are excited about partnering with Truett-Hurst in growing the wine category through innovation. This is an important milestone that will drive Ecologic's mission of creating jobs and building a sustainable future with eco-friendly packaging designed and manufactured in California."

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