Digital Magazine

Knock-Out Label

Spear, Mason, OH, is providing a clear, pressure-sensitive label for Mike's Hard Punch, a brand extension for Mike's Hard Lemonade Co., Seattle, WA. The product is a range of fruit-based malt beverages containing natural juices. The no-label look uses four-color screen and flexographic combination printing, resulting in a bold, eye-catching design. Mike's popular product line reportedly grew by 23% in 2010. Visit www.spearinc.com.

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