Digital Magazine

Military Decoration

Chromatic Technologies' temperature-changing ink technology is being used on commemorative cans of Monster Energy drinks to be sold exclusively on military bases from Memorial Day through July 4. Artwork for the cans was created by noted artist Dick Kramer. As the cans are chilled to 50 deg F, the color of the uniforms transition from desert camouflage to artic blue. The collaboration with Monster Energy launches Chromatic Technologies into the energy beverage market.

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