Fresnels Offers Foil for Branded Packaging
- Published: October 26, 2017
CHINA | Fresnels announces new optically variable foil (OVF) nanotechnology, which has been developed to improve the visual appeal of branded packaging concepts and produce eye-catching carton designs. 
Said to be easy-to-use, robust, and secure, Peacock stamping foil is inspired by the iridescence found in nature to deliver an arresting palette of colors and contemporary effects, which can be applied by brand owners, printers, and converters using standard foil application techniques.
Company says the technology provides a striking visual effect similar to optically variable inks (OVI), and the foils can be applied quickly and easily without the requirement for registration equipment, saving time and costs in the process.
A choice of metallized or transparent foils, available to suit a wide range of commercial packaging applications, is supplied in different orientations to ensure that an array of colors can be combined and applied for additional visual impact.
The nanotechnology, which reportedly is easier to see and apply than traditional security inks, reflects the naturally occurring color variations seen in a peacock’s tail feathers—a dramatic spectrum of color changes running from iridescent greens to bright gold.
The advanced color change features captured in the designs are said to be difficult to replicate and can therefore be adopted for use as an added-value, cost-effective foil-based anti-counterfeiting device for ID documents.
