Avery Dennison Launches Vehicle Films

Published: June 12, 2018

OEGSTGEEST, THE NETHERLANDS | Avery Dennison Graphics Solutions has launched two new ranges of vehicle films addressing comfort, safety, and value protection. Three new series in the company’s automotive window film (AWF) range are designed to enable highly creative vehicle restyling as well as safety enhancements and heat and glare rejection.

Another material range, Supreme Protection Film XI (SPF-XI), offers self-healing protection for vehicles and reportedly resists damage caused by stone chips, road debris, insect stains, and weathering. SPF-XI uses a high quality, self-healing thermoplastic polyurethane (TPU) film that is said to be easy to apply and ultra-clear to ensure excellent esthetics.

Oliver Guenther, senior director, marketing and channel strategy, for Avery Dennison, says that the new window film portfolios are especially attractive to installers because they allow material characteristics to be matched very precisely to user needs. “There are 17 distinct materials in the window film portfolios. It means that whatever esthetics and level of light transmission a customer wants—from 6 percent to optically clear—one of these materials will be a good choice. In addition, Avery Dennison adhesive technology enables very good dot matrix fitting and easy installation.”

Window film options include High-Performance Films, Infrared Films, and Non-Reflective Films. Pascal Braker, key account manager for Avery Dennison, says he expects a high level of interest in the new films. “These materials offer outstanding performance both during installation and over time. They add very significantly to vehicle comfort and allow some arresting designs to be created by installers.”

AWF Non-Reflective Films use nanotechnology to reject heat. Light transmission ranges from 5%–50%, with 99% UV block and up to 94% glare reduction. They do not contain a metal layer, so create no interference with electronics. The AWF Infrared Film rejects heat radiation while allowing visible light and blocking 99% of UV light. High clarity means it is suitable for front-cabin installation.

The largest of the new ranges is the AWF High-Performance Films portfolio. Twelve different films, each available in three widths, allow for the desired level of cost, solar, heat, and safety performance. Company says the range’s HP Pro films give outstanding shrinkage performance, quick drying time, and ease of handling—at four different light transmission levels. Also with four transmission levels, the HP Films are cost-effective metal-dye hybrid materials with good dot matrix compatibility. The portfolio’s HP Safety materials are designed to keep shattered glass in place and use a specialist adhesive that ensures no smears or smudging, with outstanding clarity and color stability.

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