Making a Splash

Published: October 29, 2008

Darigold reintroduced its single-serve milk line with stylishly redesigned labels printed and converted by Seal-It, a div. of Printpak, Farmingdale, NY. The line is available in six flavors in a larger-sized, ergomonically shaped container. Graphics are rotogravure printed eight colors on heat shrink PVC. The 360-deg image area allows for colorful graphics, the new tag line, nutrition facts, and bar code. Randy Eronimous, director of marketing at Darigold, says, “These new colorful designs on Darigold's 16-oz bottle are exciting and enticing. The shrink labels work extremely well with the curved shape of the bottle and will have excellent shelf impact at retail where the brand and flavor can be easily identified.