Vivid Colors Get Noticed

Published: May 01, 2011

In the Foil/Paper Lamination category, Bemis Milprint Flexible Packaging, Toronto, ON, Canada, wins for the Dannon Activia Challenge label. It features seven colors plus heat seal and lacquer from Sun Chemical and Wikoff on a Cerutti press. The label is a challenging job with four-color process and two specials, inside offer, inside print heat seals, and overprint lacquer. Graphics are designed to appeal to children as the package is a child's portion. Judges say this is a very busy sample with lots of colors rushing at you visually. The color is designed to attract a child's attention and does it effectively.