Iggesund Adds Services in Asia
- Published: August 26, 2015
HELSINKI, FINLAND | Iggesund Paperboard is enhancing its distribution service in Asia to shorten lead times and give Asian customers better service.
“We are continuously evolving together with our customers’ needs,” says Ivan Chong, business area director G&P, Asia Pacific. “We have therefore set up a sheeting and warehousing capability in Taiwan, which will be operational by the end of July 2015. This channel will strive to enhance the availability of Invercote in the Asian market and will help Iggesund and our customers to gain new business.” 
In addition to establishing a distribution channel in Asia, the company will keep Invercote in stock and offer local sheeting from a service point in Taiwan to minimize lead times.
“Invercote is a niche product aimed at customers who place high demands on appearance and function and who want the end result to attract attention on the retail shelf and encourage purchase,” says Arvid Sundblad, VP sales and marketing, in charge of global sales. “Unlike basically all SBB paperboard made in Asia, Invercote has a multilayer construction, which means it does not crack along the creases. This is a huge advantage, supported, of course, by Invercote’s strong environmental and economic sustainability properties.”
Iggesund’s enhanced service in Asia is part of its efforts to become more global by strengthening its delivery service outside Europe. It is also recruiting staff to reinforce its sales efforts, and the company has launched a broader service concept to inform its customers of the many resources and support functions available to them. “Care by Iggesund” is said to include the quick and easy ordering of samples and inspirational material, the provision of product safety information and certificates, and access to the analytical services of company’s accredited Laboratory of Sensory and Chemical Analyses. Extensive environmental documentation is also part of the service offering, the company reports, to guarantee that customers will not encounter any unpleasant surprises due to the origin of the forest raw material used in their paperboard.
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