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Avery Dennison Announces Bio-Based PE Film

OEGSTGEEST, THE NETHERLANDS | Avery Dennison recently launched two bio-based polyethylene label films. These new products, self- adhesive PE filmic labels with a facestock that includes more than 80% renewable content, are said to offer brand owners the opportunity to
 meet their target on renewable resources in packaging, while continuing to benefit from the functionality and performance of a regular PE label. 

“Economic growth, natural resource scarcity, and an increasing demand for goods and services will all contribute to an uncertain supply of finite non-renewable resources in the years to come,” says Xander van der Vlies, sustainability director at Avery Dennison Materials Group Europe. “With our expanding product range of sustainable label materials—which now includes these bio-based PE label films—we can support converters who want to fulfill brand owners’ needs for packaging from renewable resources, while also helping them to provide a differentiating product and drive sales in a fast-growing segment.”

The bio-based PE self-adhesive laminates are available in a white and a clear version. The resin used for the new bio-based PE films is made from Bonsucro Certified Sugar Cane, which reportedly follows rigorous social and environmental monitoring prior to certification.

Company says both new products offer performance and recyclability comparable to standard PE85 resin, and with the proper precautions and preparation, these films act as drop-in replacements, meaning converters can substitute conventional PE for a bio-based PE label film without investing in new machinery.

Avery Dennison says this new product is one component in the wider efforts towards achieving its 2025 Sustainability Goals and demonstrates the way in which environmental improvements can go hand in hand with business success.

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