ICE USA Exhibitors Increasing Booth Space
- Published: October 13, 2014
BURLINGTON, MA | Although the 2015 ICE USA exhibition that takes place February 10-12 in Orlando, FL, is still several months away, show organizers report many exhibitors have already reserved additional booth space in anticipation of another very successful event.
According to Bob Chiricosta, ICE USA show director, nearly 10% of exhibitors have already reserved larger booth space and several additional companies are expected to join suit over the next few months. Chiricosta added that several of these exhibiting companies doubled their booth space from the 2013 show, led by Maxcess that increased its presence at North America’s leading exhibition to 1,200 sq ft.
Other companies at least doubling the footprint of their exhibition space include Azco Corp., Innovative Machine Corp., International Machinery Co., Laem Systems SRL, Overbridge Technology, Radiant Energy Systems, Beijing Zodnogoc Automatic Technology, and Teknikor.
Meanwhile, SpecMetrix by Sensory Analytics tripled its 2013 booth space from 100 to 300 sq ft, and several other exhibitors have increased the size of their booths by 50% or more. “We decided to triple our space because the ICE USA show provides us with the unique opportunity to meet global coating, printing, laminating, and converting leaders in one convenient location,” emphasized Greg Frisby, industry manager of SpecMetrix systems at Sensory Analytics.
“Many of the companies are increasing their presence at ICE USA 2015 so they can bring running equipment to the show,” Chiricosta stated. “Other companies are increasing their booth space because they know that ICE USA is the premier converting event in North America that attracts the decision-makers they want to reach,” Chiricosta stated.
Bob Pasquale, president of New Era Converting Machinery and ICE USA’s largest exhibitor, underscored the importance of seeing running equipment at the show. “We think for a show like this it’s important to have a lot of machinery on the floor so that customers can see what we do and how our machines run.”
These sentiments were echoed by Russell Price, president of International Machinery LLC, who doubled the company’s booth space in hopes of bringing an SRC Inspection Winding machine to the show. “We also decided to increase our presence at ICE USA in order to accommodate potential customers in our booth. It got very crowded in our booth at the last show,” he said.
ICE USA 2013 attracted more than 350 exhibitors and several thousand converting professionals from 44 countries to the biennial event.
