drupa 2016 to Feature Best-Selling author

Published: February 19, 2016

CHICAGO, IL | drupa 2016, scheduled for May 31 to June 10 at the fairgrounds in Düsseldorf, Germany, announces its primary partner for the development and delivery of innovative content is the international innovation firm The Medici Group and its founder and CEO Frans Johansson. 

Johansson is the author of the 2004 book “The Medici Effect” and drupa organizer Messe Düsseldorf says he has been the go-to expert for the concepts of thinking and acting outside fixed limits and the “out-of-the-box principle.”

“With The Medici Group, we have precisely the right partner at our side for drupa cube [the conference and event program]. A consistent approach to change management is absolutely necessary to master the challenges in the print, packaging, and media sectors,” says drupa director Sabine Geldermann. “I am extremely pleased that we will offer a high quality and clearly structured program that will appeal both to the print and media industry as well as to web agencies, brands, and print buyers, with The Medici Group and other impressive thought leaders at its core.”

Johansson will offer the keynote address on May 31, basing his talk on the drupa theme “touch the future” and “Intersectional Thinking.” The core question that will be addressed is “What happens when technological revolutions meet an industry that has been around for a millennium?”

Participation in the drupa cube program is free of charge for drupa visitors, included in the daily ticket price (€65 on show site or €45 online).

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