Digital Magazine

Ironsides Technology Saw Strong Growth in 2018 for Automated Production Tracking Software

Ironsides Technology, a leading provider of automated production tracking software for the printing, mailing, fulfillment, and packaging industries, announced it had a strong year with 33 percent growth driven by the high demand for automated production technology in the offset and inkjet printing markets. To meet the increased demand and ensure continued customer success, the company has expanded its sales and product team with the addition of two Xerox industry veterans, Rob Coate and James Hansen.

“2018 was a great year for Ironsides with significant new customer growth through both our direct and channel sales,” said Bill Riley, CEO and Founder of Ironsides Technology. “With the number of short print runs increasing, inkjet and offset printers are running thousands of jobs every week making it impossible to manually track each job down to the piece level. Ironsides APT software allows printers to integrate all aspects of the production workflow from pre-press, printing, inserting and mailing in order to track each item in real-time through the production workflow. This improves operational efficiency while ensuring 100 percent document integrity that every job is assembled correctly and meets the customer’s SLA requirements.”

Ironside Technology Expands European Management

Digital printing and automated document factory (ADF) expert, Rob Coate will consult and advise on Ironsides’ product strategy for Nor’Star, a new production software suite that provides end-to-end traceability of individual jobs through the entire workflow process. While at Xerox, Coate was instrumental in driving their European transition to a services-led organization, establishing a network of Transactional Print and Mail Service Centers that managed national accounts. As part of this group, Coate designed and built an operating platform to rapidly transform legacy print jobs into full-color, transpromotional communications, leveraging the latest production inkjet systems, advanced document composition software and Ironsides APT™ (Automated Production Tracking) for print job and mail piece tracking.

Ironsides Technology named James Hansen, vice president of sales for Europe responsible for leading the company’s aggressive growth strategy in the region. Hansen has more than two decades of success in the production print industry selling Xerox DocuPrint and Docutech, continuous feed and inkjet technology. At Xerox, Hansen was the Industrial Inkjet Specialist for Central Europe, Israel, Turkey and Greece. He also led the largest installation of Xerox Inkjet technologies and Ironsides APT software at Capita plc, UK’s leading provider of business process outsourcing.

“We are extremely excited to have both Rob Coate and James Hansen join the Ironsides’ team,” continued Riley. “They have a depth and breadth of knowledge that is unmatched in the industry. This will benefit our customers as they look to optimize their production processes. As a former customer, Coate’s decision to join the company speaks to the product’s strength. He will be instrumental helping us grow the Nor’Star suite and Ironsides APT platform to meet to needs of customers today and in the future.”


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