Gutfried Organic Chicken Meat Sausage in Innovative Packaging

Published: June 18, 2020

Through strong collaboration, Zur Mühlen Group (Gutfried), BASF, SABIC and SÜDPACK are reportedly breaking new ground in packaging. The new product line of the poultry sausage brand Gutfried by the Zur Mühlen Gruppe (Gutfried) is not only organic, its packaging is also sustainable and was produced using recycled plastic. This innovative plastic packaging has now been presented by the participating companies Zur Mühlen Gruppe (Gutfried), BASF, SABIC and SÜDPACK. The collaboration partners want to make a contribution to reducing waste volumes and conserving valuable resources.

The bottom film and top film of the packaging each consist of several layers of different polymers and are produced by the film producer SÜDPACK. BASF supplies the necessary polyamide, SABIC supplies the polyethylene. Both components are based on raw materials that have been recycled chemically from mixed plastic waste which was not possible before.

"The innovative packaging based on recycled raw materials is a perfect match for our new Gutfried organic chicken meat sausage," says Maximilian Tönnies, managing director of the Zur Mühlen Gruppe. "Our customers increasingly value sustainability. This of course applies to the production of our products, but also to aspects such as packaging". The new product therefore not only stands for enjoyment without regrets, but also for less plastic waste and the careful use of limited resources.

"More than a year ago, SABIC already took a big step forward with the chemically recycled products from the TRUCIRCLE™ portfolio to close the waste cycle of plastics", says Mark Vester, global circular economy lead at SABIC. Christoph Gahn, responsible for BASF's polyamide business in Europe, adds: "Plastic products made of chemically recycled material can be recycled again after use without impacting the quality".

"If the material and thus the oxygen barrier fails, the packaged product would no longer be optimally protected and in the worst case could spoil early," says Carolin Grimbacher, managing partner and head of research and development at SÜDPACK. Product safety is therefore top priority, especially with sensitive foods such as meat.

For more information, visit https://www.suedpack.com/en/?no_cache=1.