Digital Magazine

Avery Dennison Performance Tapes Launches New Appliance Portfolio

Avery Dennison Performance Tapes today introduced a new portfolio of pressure-sensitive-adhesive (PSA) tape solutions for the appliance industry. The portfolio features a breadth of tapes engineered to further ease of use and assembly, enhance product durability and improve noise/vibration/harshness (NVH) damping qualities for commercial and residential appliances. With the addition of these products, users now have access to nearly forty products designed for use in various applications, including: refrigerators, freezers, ovens, stovetops, dishwashers, dryers and washers.

“Avery Dennison has a track record of working with many industries and developing cutting-edge solutions for our customers across the globe,” said Danielle Wiltrout, product manager, General Industrial, Avery Dennison Performance Tapes North America. “This portfolio addresses some of the toughest challenges in the appliance industry and reflects our commitment to designing products that give our customers solutions to the design and performance issues they may be encountering.”

Whether it's mounting small parts, brand emblems, decorative items, and plastic trims for exterior applications or bonding gaskets and other interior components, including mounting evaporators and coils, adhering felt and foam materials used for noise and vibration, as well as materials used for heat dissipation, PSA tapes in the appliance industry have myriad applications.

The new appliance portfolio of tapes offers manufacturers a multitude of benefits including:

Ease of use and Assembly

Excellent quick stick, shear and foam bonding qualities that include various types of constructions available for lamination, including: felt, flock, foam, high loft PET and many batting materials.

Functions as a lightweight alternative for screws, nuts and bolts.

Easy-release liners with the tape products can further facilitate assembly and also include constructions with a finger-lift edge.


  • Designed for high durability providing temperature, moisture, and chemical robustness.
  • The tape products can also be engineered for multi-substrate bonding, including high and low surface energy (HSE/LSE) substrates.

Noise/Vibration/Harshness (NVH) damping

Constructed with materials designed to absorb sound and vibration waves, a solution that is already used in multiple industries including automotive, aerospace and transportation.  

Avery Dennison PSA tape products for appliance manufacturing are part of an expansive portfolio of adhesive solutions that can be utilized in various industries including automotive, transportation, electronics, building and construction, general industrial, and personal care applications. Customers also have access to world-class testing facilities and subject-matter experts who are available to develop customized solutions for specific application needs.

To learn more, visit  https://tapes.averydennison.com/na/en/home/industries/appliances.html

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